Post by anamika22707 on Feb 13, 2024 6:14:17 GMT
The study and yesterdays article Why SEOs Suck at PPC was the notion that PPC stops the moment you stop spending whereas SEO provides benefits forever. It reminds me of the better to buy than rent a home advice that was all the rage in the days leading up to the housing meltdown. Millions of homeowners got completely wiped out listening to that advice. Today the SEO bubble is in a bit of a meltdown yet SEOs are still peddling the SEO is forever dream. So is it true Does SEO value last forever It depends how you define SEO but I think its more complicated than it seems.
What Qualifies as Good SEO Changes Over Time Heres a screenshot of Google Analytics that El Salvador Email List I found for the GooglePanda Update And heres an example that I found for the Google Penguin Update Penguin Update Millions of websites have been impacted by the Panda and Penguin updates. Some of these businesses were so badly crushed that they went out of business. Others have been advised by Google to delete their website and start a new one. But were the sites that were hit by these updates werent doing real SEO Probably not. These algorithm updates were intended to target webspam not highquality legitimate sites.
Nonetheless I believe that its excessively difficult for most small businesses to figure out the difference between completely whitehat tactics and the gray or blackhat stuff that can get them fried in an algorithm update. Many businesses hire out and have no idea what their SEO agencies are doing to get them rankings. Others are unable to make whitehat tactics work for them. The difference between good SEO and bad SEO is not black and white. There are certain techniques that were considered legitimate SEO a few years ago such as keywordoptimized anchor text and PageRank sculpting that Google is now using.
What Qualifies as Good SEO Changes Over Time Heres a screenshot of Google Analytics that El Salvador Email List I found for the GooglePanda Update And heres an example that I found for the Google Penguin Update Penguin Update Millions of websites have been impacted by the Panda and Penguin updates. Some of these businesses were so badly crushed that they went out of business. Others have been advised by Google to delete their website and start a new one. But were the sites that were hit by these updates werent doing real SEO Probably not. These algorithm updates were intended to target webspam not highquality legitimate sites.
Nonetheless I believe that its excessively difficult for most small businesses to figure out the difference between completely whitehat tactics and the gray or blackhat stuff that can get them fried in an algorithm update. Many businesses hire out and have no idea what their SEO agencies are doing to get them rankings. Others are unable to make whitehat tactics work for them. The difference between good SEO and bad SEO is not black and white. There are certain techniques that were considered legitimate SEO a few years ago such as keywordoptimized anchor text and PageRank sculpting that Google is now using.