Post by jennifer443 on Mar 18, 2024 12:02:13 GMT
Sensorial identity is an identity that consumers can perceive from another dimension. In addition to seeing, such as hearing (the ringtone of an iPhone) or smelling (the scent of Chanel perfume), etc. Behavioral Identity is an identity that arises from the behavior that consumers engage in with a particular brand, such as buying products on the Ebay website where consumers must place a bid (Bid) to purchase, etc. Functional identity is the identity that consumers recognize from the benefits they receive from the brand. The products can meet the needs or solve problems for consumers directly.
For example, FitFlop has a beneficial identity by Job Title Email List creating healthy shoes or creating content to answer customer problems , etc. Create brand identity Image: Ebay Behavioral Identity 4.Perception of what consumers expect of the brand (Brand Expected Perception) Branding does not only take into account the needs of the brand. But the consumer must be taken into account as well. The brand must find a common understanding between the brand and consumers. Study how consumers feel about brands. However, understanding alone is not enough to build a brand.
Because brands must always develop and stay ahead of consumers. What brands want is to replicate consumer expectations. Brands need to predict feelings. Expectations from consumers To create a brand that can determine the direction of consumer behavior towards the brand, such as buying or telling friends, etc. 5.Brand Action Bringing a brand to life It is not just about setting a beautiful mission statement. But brands must actually take action. To make consumers believe in the brand Because building a brand is not creating an image (Building Image), which is creating an image but not doing it.
For example, FitFlop has a beneficial identity by Job Title Email List creating healthy shoes or creating content to answer customer problems , etc. Create brand identity Image: Ebay Behavioral Identity 4.Perception of what consumers expect of the brand (Brand Expected Perception) Branding does not only take into account the needs of the brand. But the consumer must be taken into account as well. The brand must find a common understanding between the brand and consumers. Study how consumers feel about brands. However, understanding alone is not enough to build a brand.
Because brands must always develop and stay ahead of consumers. What brands want is to replicate consumer expectations. Brands need to predict feelings. Expectations from consumers To create a brand that can determine the direction of consumer behavior towards the brand, such as buying or telling friends, etc. 5.Brand Action Bringing a brand to life It is not just about setting a beautiful mission statement. But brands must actually take action. To make consumers believe in the brand Because building a brand is not creating an image (Building Image), which is creating an image but not doing it.